Typos and Bib Ref corrections
This commit is contained in:
Ivan Hörler
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@ -71,14 +71,14 @@
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@misc{anges,
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@misc{anges,
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title = {{Aargauische Naturforschende Gesellschaft}},
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title = {{Aargauische Naturforschende Gesellschaft}},
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year = {2018},
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year = {2018},
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month = {Nov},
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month = {11},
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note = {[Online; accessed 6. Nov. 2018]},
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note = {[Online; accessed 6. Nov. 2018]},
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url = {https://naturwissenschaften.ch/organisations/ang}
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url = {https://naturwissenschaften.ch/organisations/ang}
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}
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}
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@misc{playstore,
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@misc{playstore,
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title = {{Google Play}},
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title = {{Google Play}},
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year = {2018},
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year = {2018},
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month = {Nov},
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month = {11},
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note = {[Online; accessed 6. Nov. 2018]},
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note = {[Online; accessed 6. Nov. 2018]},
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url = {https://play.google.com/store/apps?hl=de}
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url = {https://play.google.com/store/apps?hl=de}
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}
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}
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@ -86,35 +86,35 @@
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title = {{App Store}},
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title = {{App Store}},
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journal = {Apple (Schweiz)},
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journal = {Apple (Schweiz)},
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year = {2018},
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year = {2018},
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month = {Nov},
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month = {11},
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note = {[Online; accessed 6. Nov. 2018]},
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note = {[Online; accessed 6. Nov. 2018]},
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url = {https://www.apple.com/chde/ios/app-store}
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url = {https://www.apple.com/chde/ios/app-store}
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}
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}
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@misc{app,
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@misc{app,
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title = {{Mobile App {\textendash} Wikipedia}},
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title = {{Mobile App {\textendash} Wikipedia}},
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year = {2018},
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year = {2018},
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month = {Nov},
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month = {11},
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note = {[Online; accessed 6. Nov. 2018]},
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note = {[Online; accessed 6. Nov. 2018]},
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url = {https://de.wikipedia.org/wiki/Mobile_App}
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url = {https://de.wikipedia.org/wiki/Mobile_App}
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}
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}
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@misc{audioguide,
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@misc{audioguide,
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title = {{Audioguide {\textendash} Wikipedia}},
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title = {{Audioguide {\textendash} Wikipedia}},
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year = {2018},
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year = {2018},
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month = {Oct},
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month = {10},
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note = {[Online; accessed 6. Nov. 2018]},
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note = {[Online; accessed 6. Nov. 2018]},
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url = {https://de.wikipedia.org/wiki/Audioguide}
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url = {https://de.wikipedia.org/wiki/Audioguide}
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}
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}
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@misc{izi,
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@misc{izi,
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title = {{All museums audio guides and city tours in one single app {$\vert$} izi.TRAVEL}},
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title = {{All museums audio guides and city tours in one single app {$\vert$} izi.TRAVEL}},
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year = {2018},
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year = {2018},
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month = {Nov},
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month = {11},
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note = {[Online; accessed 6. Nov. 2018]},
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note = {[Online; accessed 6. Nov. 2018]},
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url = {https://izi.travel/en}
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url = {https://izi.travel/en}
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}
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}
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@misc{switchplus,
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@misc{switchplus,
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title = {{DOMAIN search results}},
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title = {{DOMAIN search results}},
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year = {2018},
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year = {2018},
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month = {Nov},
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month = {11},
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note = {[Online; accessed 14. Nov. 2018]},
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note = {[Online; accessed 14. Nov. 2018]},
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url = {https://shop.switchplus.ch/en/DomainSearchResult?domainName=stadtbach.ch&scenariokey=DomainSearch}
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url = {https://shop.switchplus.ch/en/DomainSearchResult?domainName=stadtbach.ch&scenariokey=DomainSearch}
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}
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}
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@ -122,14 +122,14 @@
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title = {{Squarespace Plans}},
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title = {{Squarespace Plans}},
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journal = {Squarespace},
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journal = {Squarespace},
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year = {2018},
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year = {2018},
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month = {Nov},
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month = {11},
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note = {[Online; accessed 14. Nov. 2018]},
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note = {[Online; accessed 14. Nov. 2018]},
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url = {https://www.squarespace.com/pricing}
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url = {https://www.squarespace.com/pricing}
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}
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}
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@misc{flyer,
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@misc{flyer,
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title = {{Flyer A5 drucken, schnell und g{\ifmmode\ddot{u}\else\"{u}\fi}nstig.}},
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title = {{Flyer A5 drucken, schnell und g{\ifmmode\ddot{u}\else\"{u}\fi}nstig.}},
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year = {2018},
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year = {2018},
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month = {Nov},
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month = {11},
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note = {[Online; accessed 14. Nov. 2018]},
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note = {[Online; accessed 14. Nov. 2018]},
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url = {https://www.flyerking.ch/flyer/flyer-a5}
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url = {https://www.flyerking.ch/flyer/flyer-a5}
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}
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}
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@ -137,28 +137,28 @@
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title = {{Qualit{\ifmmode\ddot{a}\else\"{a}\fi}t und Tarife, Vereinigung professioneller
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title = {{Qualit{\ifmmode\ddot{a}\else\"{a}\fi}t und Tarife, Vereinigung professioneller
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Sprecherinnen und Sprecher}},
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Sprecherinnen und Sprecher}},
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year = {2018},
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year = {2018},
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month = {Nov},
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month = {11},
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note = {[Online; accessed 20. Nov. 2018]},
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note = {[Online; accessed 20. Nov. 2018]},
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url = {http://www.vps-asp.ch/about/tariff}
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url = {http://www.vps-asp.ch/about/tariff}
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}
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}
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@misc{200jahreang,
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@misc{200jahreang,
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title = {{200 Jahre AargauischeNaturforschende Gesellschaft}},
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title = {{200 Jahre AargauischeNaturforschende Gesellschaft}},
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year = {2012},
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year = {2012},
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month = {March},
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month = {3},
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note = {[Online; accessed 18. Nov. 2018]},
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note = {[Online; accessed 18. Nov. 2018]},
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url = {https://www.ag.ch/umwelt-aargau/pdf/UAG_55_27.pdf},
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url = {https://www.ag.ch/umwelt-aargau/pdf/UAG_55_27.pdf},
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}
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}
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@misc{ansoff,
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@misc{ansoff,
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title = {{Harry Igor Ansoff}},
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title = {{Harry Igor Ansoff}},
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year = {2018},
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year = {2018},
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month = {Nov},
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month = {11},
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note = {[Online; accessed 18. Nov. 2018]},
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note = {[Online; accessed 18. Nov. 2018]},
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url = {https://de.wikipedia.org/wiki/Harry_Igor_Ansoff}
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url = {https://de.wikipedia.org/wiki/Harry_Igor_Ansoff}
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}
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}
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@misc{swot,
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@misc{swot,
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title = {{SWOT-Analyse {\textendash} Wikipedia}},
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title = {{SWOT-Analyse {\textendash} Wikipedia}},
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year = {2018},
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year = {2018},
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month = {Nov},
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month = {11},
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note = {[Online; accessed 18. Nov. 2018]},
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note = {[Online; accessed 18. Nov. 2018]},
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url = {https://de.wikipedia.org/wiki/SWOT-Analyse}
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url = {https://de.wikipedia.org/wiki/SWOT-Analyse}
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}
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}
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@ -166,7 +166,7 @@ Sprecherinnen und Sprecher}},
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author = {Portal, Kmu},
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author = {Portal, Kmu},
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title = {{Ausarbeitung einer detaillierten Strategie}},
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title = {{Ausarbeitung einer detaillierten Strategie}},
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year = {2018},
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year = {2018},
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month = {Nov},
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month = {11},
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note = {[Online; accessed 22. Nov. 2018]},
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note = {[Online; accessed 22. Nov. 2018]},
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url = {https://www.kmu.admin.ch/kmu/de/home/praktisches-wissen/kmu-betreiben/soziale-netzwerke/von-den-netzwerken-profitieren/ausarbeitung-einer-strategie.html}
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url = {https://www.kmu.admin.ch/kmu/de/home/praktisches-wissen/kmu-betreiben/soziale-netzwerke/von-den-netzwerken-profitieren/ausarbeitung-einer-strategie.html}
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}
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}
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@ -113,13 +113,21 @@ wird die Analyse der Marketingstrategie erstellt.
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\caption{Ansoff-Matrix}
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\caption{Ansoff-Matrix}
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\end{figure}
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\end{figure}
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\subsubsection{Marktdurchdringungsgrad}
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\subsubsection{Marktdurchdringungsgrad}
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Der Marktdurchdringungsgrad lässt sich anhand dieser Formel errechnen:
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Der Marktdurchdringungsgrad lässt sich anhand dieser Formel
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\[ \text{Marktdurchdringungsgrad} = \frac{\text{Anzahl Kunden eines Unternehmens}}{\text{Gesammtzahl aller Kunden auf dem Markt}} \cdot 100\% \]
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errechnen:
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\[
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\text{Marktdurchdringungsgrad} =
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\frac{\text{Anzahl Kunden eines Unternehmens}}
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{\text{Gesammtzahl aller Kunden auf dem Markt}}
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\cdot 100\%
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\]
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Diese lässt sich auf die Audiotouren der \gls{ang} geschätzt mit
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Diese lässt sich auf die Audiotouren der \gls{ang} geschätzt mit
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1\textperthousand der Bevölkerung von Aarau und Agglomerationen pro Jahr
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1\textperthousand der Bevölkerung von Aarau und Agglomerationen pro Jahr
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beschreiben. Gemäss Wikipedia sollen diese um das Jahr 2017 knapp 80'000 P
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beschreiben. Gemäss Wikipedia sollen diese um das Jahr 2017 knapp 80'000 P
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Personen gewesen sein was 80 Kunden entspricht.
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Personen gewesen sein was 80 Kunden entspricht.
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\[ 0.0008 = \frac{80}{80'000} \cdot 100\% \]
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\[
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0.0008 = \frac{80}{80'000} \cdot 100\%
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\]
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\subsubsection{Produktentwicklung}
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\subsubsection{Produktentwicklung}
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Die Produktentwicklung kann durch die Erzählung von Geschichten und
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Die Produktentwicklung kann durch die Erzählung von Geschichten und
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Erzählungen inhaltlich aufgewertet werden. Durch dezente Produkthinweise
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Erzählungen inhaltlich aufgewertet werden. Durch dezente Produkthinweise
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@ -1 +1 @@
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