ibz
/
marketing_AI
1
0
Fork 0
Code Issues Pull Requests Releases Wiki Activity

minor corrections

This commit is contained in:
Ivan Hörler 2018-11-22 07:14:05 +01:00
parent db6aacfb1d
commit d1ab448697
6 changed files with 12 additions and 3 deletions
Show Stats Download Patch File Download Diff File Expand all files Collapse all files

2
doku/content.tex
View File

@ -74,7 +74,7 @@ wird die Analyse der Marketingstrategie erstellt.
Unternehmen. Sie kann einem Management, das sich für eine Wachstumsstrategie
entschieden hat, als Hilfsmittel zur Planung dieses Wachstums dienen.\\
Die momentane Strategie erfuhr nur wenig Aufmerksamkeit. Dies obwohl, die
Posten in der ganzen Stadt sichtbar angebracht sind. Da die Prozesse in einer
Posten in der ganzen Stadt sichtbar angebracht sind (\gls{pos}). Da die Prozesse in einer
Audioguide Tour, zu der das eigene Gerät mitgebracht wird, nicht oder nur
gering von Bedeutung sind und der Preis einer Tour bereits
kostenlos war, soll die Wachstumsstrategie in der Produktentwicklung und

9
doku/glossary.tex
View File

@ -23,3 +23,12 @@
Betriebssysteme bezeichnet.\footcite{app}},
text={Apps}
}
\newglossaryentry{pos}
{
name={PoS},
description={Der Begriff Verkaufsort (Point of Sale, PoS) bezeichnet den
Ort, an dem der Verkauf vollzogen wird. Für den Käufer (Konsument) ist es
die Einkaufsstelle, also der Ort, an dem der Kauf vollzogen wird.
\footcite{pos}},
text={PoS}
}

2
doku/pictures/Ansoff.draw
View File

@ -1 +1 @@
<mxfile userAgent="Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_0) AppleWebKit/537.36 (KHTML, like Gecko) draw.io/8.8.0 Chrome/61.0.3163.100 Electron/2.0.2 Safari/537.36" version="8.8.0" editor="www.draw.io" type="device"><diagram id="ce8856a5-79b5-6eff-c904-aabf50927c51" name="Page-1">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</diagram></mxfile>
<mxfile userAgent="Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_1) AppleWebKit/537.36 (KHTML, like Gecko) draw.io/8.8.0 Chrome/61.0.3163.100 Electron/2.0.2 Safari/537.36" version="9.4.6" editor="www.draw.io" type="device"><diagram id="ce8856a5-79b5-6eff-c904-aabf50927c51" name="Page-1">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</diagram></mxfile>

BIN
doku/pictures/Ansoff.pdf
View File

Binary file not shown.

2
doku/pictures/swot.draw
View File

@ -1 +1 @@
<mxfile userAgent="Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_0) AppleWebKit/537.36 (KHTML, like Gecko) draw.io/8.8.0 Chrome/61.0.3163.100 Electron/2.0.2 Safari/537.36" version="8.8.0" editor="www.draw.io" type="device"><diagram id="40e6a059-e675-f92a-0bd0-6cdd4dfac6b7" name="Page-1">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</diagram></mxfile>
<mxfile userAgent="Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_1) AppleWebKit/537.36 (KHTML, like Gecko) draw.io/8.8.0 Chrome/61.0.3163.100 Electron/2.0.2 Safari/537.36" version="9.4.6" editor="www.draw.io" type="device"><diagram id="40e6a059-e675-f92a-0bd0-6cdd4dfac6b7" name="Page-1">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</diagram></mxfile>

BIN
doku/pictures/swot.pdf
View File

Binary file not shown.