From 5d4b2c13a6171810174e4f57203e34b04cd9ef67 Mon Sep 17 00:00:00 2001 From: =?UTF-8?q?Ivan=20Ho=CC=88rler?= Date: Mon, 26 Nov 2018 18:10:03 +0100 Subject: [PATCH] Typos and Bib Ref corrections --- doku/bibliography.bib | 28 +++++++++++++------------- doku/content.tex | 14 ++++++++++--- doku/pictures/marktparzellierung.draw | 2 +- doku/pictures/marktparzellierung.pdf | Bin 37188 -> 37127 bytes 4 files changed, 26 insertions(+), 18 deletions(-) diff --git a/doku/bibliography.bib b/doku/bibliography.bib index 9605d98..de7738d 100644 --- a/doku/bibliography.bib +++ b/doku/bibliography.bib @@ -71,14 +71,14 @@ @misc{anges, title = {{Aargauische Naturforschende Gesellschaft}}, year = {2018}, - month = {Nov}, + month = {11}, note = {[Online; accessed 6. Nov. 2018]}, url = {https://naturwissenschaften.ch/organisations/ang} } @misc{playstore, title = {{Google Play}}, year = {2018}, - month = {Nov}, + month = {11}, note = {[Online; accessed 6. Nov. 2018]}, url = {https://play.google.com/store/apps?hl=de} } @@ -86,35 +86,35 @@ title = {{App Store}}, journal = {Apple (Schweiz)}, year = {2018}, - month = {Nov}, + month = {11}, note = {[Online; accessed 6. Nov. 2018]}, url = {https://www.apple.com/chde/ios/app-store} } @misc{app, title = {{Mobile App {\textendash} Wikipedia}}, year = {2018}, - month = {Nov}, + month = {11}, note = {[Online; accessed 6. Nov. 2018]}, url = {https://de.wikipedia.org/wiki/Mobile_App} } @misc{audioguide, title = {{Audioguide {\textendash} Wikipedia}}, year = {2018}, - month = {Oct}, + month = {10}, note = {[Online; accessed 6. Nov. 2018]}, url = {https://de.wikipedia.org/wiki/Audioguide} } @misc{izi, title = {{All museums audio guides and city tours in one single app {$\vert$} izi.TRAVEL}}, year = {2018}, - month = {Nov}, + month = {11}, note = {[Online; accessed 6. Nov. 2018]}, url = {https://izi.travel/en} } @misc{switchplus, title = {{DOMAIN search results}}, year = {2018}, - month = {Nov}, + month = {11}, note = {[Online; accessed 14. Nov. 2018]}, url = {https://shop.switchplus.ch/en/DomainSearchResult?domainName=stadtbach.ch&scenariokey=DomainSearch} } @@ -122,14 +122,14 @@ title = {{Squarespace Plans}}, journal = {Squarespace}, year = {2018}, - month = {Nov}, + month = {11}, note = {[Online; accessed 14. Nov. 2018]}, url = {https://www.squarespace.com/pricing} } @misc{flyer, title = {{Flyer A5 drucken, schnell und g{\ifmmode\ddot{u}\else\"{u}\fi}nstig.}}, year = {2018}, - month = {Nov}, + month = {11}, note = {[Online; accessed 14. Nov. 2018]}, url = {https://www.flyerking.ch/flyer/flyer-a5} } @@ -137,28 +137,28 @@ title = {{Qualit{\ifmmode\ddot{a}\else\"{a}\fi}t und Tarife, Vereinigung professioneller Sprecherinnen und Sprecher}}, year = {2018}, - month = {Nov}, + month = {11}, note = {[Online; accessed 20. Nov. 2018]}, url = {http://www.vps-asp.ch/about/tariff} } @misc{200jahreang, title = {{200 Jahre AargauischeNaturforschende Gesellschaft}}, year = {2012}, - month = {March}, + month = {3}, note = {[Online; accessed 18. Nov. 2018]}, url = {https://www.ag.ch/umwelt-aargau/pdf/UAG_55_27.pdf}, } @misc{ansoff, title = {{Harry Igor Ansoff}}, year = {2018}, - month = {Nov}, + month = {11}, note = {[Online; accessed 18. Nov. 2018]}, url = {https://de.wikipedia.org/wiki/Harry_Igor_Ansoff} } @misc{swot, title = {{SWOT-Analyse {\textendash} Wikipedia}}, year = {2018}, - month = {Nov}, + month = {11}, note = {[Online; accessed 18. Nov. 2018]}, url = {https://de.wikipedia.org/wiki/SWOT-Analyse} } @@ -166,7 +166,7 @@ Sprecherinnen und Sprecher}}, author = {Portal, Kmu}, title = {{Ausarbeitung einer detaillierten Strategie}}, year = {2018}, - month = {Nov}, + month = {11}, note = {[Online; accessed 22. Nov. 2018]}, url = {https://www.kmu.admin.ch/kmu/de/home/praktisches-wissen/kmu-betreiben/soziale-netzwerke/von-den-netzwerken-profitieren/ausarbeitung-einer-strategie.html} } diff --git a/doku/content.tex b/doku/content.tex index ade9b00..4e2e800 100644 --- a/doku/content.tex +++ b/doku/content.tex @@ -113,13 +113,21 @@ wird die Analyse der Marketingstrategie erstellt. \caption{Ansoff-Matrix} \end{figure} \subsubsection{Marktdurchdringungsgrad} - Der Marktdurchdringungsgrad lässt sich anhand dieser Formel errechnen: - \[ \text{Marktdurchdringungsgrad} = \frac{\text{Anzahl Kunden eines Unternehmens}}{\text{Gesammtzahl aller Kunden auf dem Markt}} \cdot 100\% \] + Der Marktdurchdringungsgrad lässt sich anhand dieser Formel + errechnen: + \[ + \text{Marktdurchdringungsgrad} = + \frac{\text{Anzahl Kunden eines Unternehmens}} + {\text{Gesammtzahl aller Kunden auf dem Markt}} + \cdot 100\% + \] Diese lässt sich auf die Audiotouren der \gls{ang} geschätzt mit 1\textperthousand der Bevölkerung von Aarau und Agglomerationen pro Jahr beschreiben. Gemäss Wikipedia sollen diese um das Jahr 2017 knapp 80'000 P Personen gewesen sein was 80 Kunden entspricht. - \[ 0.0008 = \frac{80}{80'000} \cdot 100\% \] + \[ + 0.0008 = \frac{80}{80'000} \cdot 100\% + \] \subsubsection{Produktentwicklung} Die Produktentwicklung kann durch die Erzählung von Geschichten und Erzählungen inhaltlich aufgewertet werden. 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