diff --git a/src/lib.rs b/src/lib.rs
index bb3f7e5..21f5362 100644
--- a/src/lib.rs
+++ b/src/lib.rs
@@ -216,6 +216,15 @@ pub enum PostprocessorResult {
     StopAndSkipNote,
 }
 
+#[derive(Debug, Clone, Copy)]
+/// Way to encode links
+pub enum LinkStrategy {
+    /// URL encode links
+    UrlEncoded,
+    /// Don't do anything to links
+    NoEncode,
+}
+
 #[derive(Clone)]
 /// Exporter provides the main interface to this library.
 ///
@@ -228,6 +237,7 @@ pub struct Exporter<'a> {
     destination: PathBuf,
     start_at: PathBuf,
     frontmatter_strategy: FrontmatterStrategy,
+    link_strategy: LinkStrategy,
     vault_contents: Option<Vec<PathBuf>>,
     walk_options: WalkOptions<'a>,
     process_embeds_recursively: bool,
@@ -241,6 +251,7 @@ impl<'a> fmt::Debug for Exporter<'a> {
             .field("root", &self.root)
             .field("destination", &self.destination)
             .field("frontmatter_strategy", &self.frontmatter_strategy)
+            .field("link_strategy", &self.link_strategy)
             .field("vault_contents", &self.vault_contents)
             .field("walk_options", &self.walk_options)
             .field(
@@ -271,6 +282,7 @@ impl<'a> Exporter<'a> {
             root,
             destination,
             frontmatter_strategy: FrontmatterStrategy::Auto,
+            link_strategy: LinkStrategy::UrlEncoded,
             walk_options: WalkOptions::default(),
             process_embeds_recursively: true,
             vault_contents: None,
@@ -300,6 +312,12 @@ impl<'a> Exporter<'a> {
         self
     }
 
+    /// Set the [`LinkStrategy`] to be used for this exporter.
+    pub fn link_strategy(&mut self, strategy: LinkStrategy) -> &mut Exporter<'a> {
+        self.link_strategy = strategy;
+        self
+    }
+
     /// Set the behavior when recursive embeds are encountered.
     ///
     /// When `recursive` is true (the default), emdeds are always processed recursively. This may
@@ -686,7 +704,12 @@ impl<'a> Exporter<'a> {
         .expect("should be able to build relative path when target file is found in vault");
 
         let rel_link = rel_link.to_string_lossy();
-        let mut link = utf8_percent_encode(&rel_link, PERCENTENCODE_CHARS).to_string();
+        let mut link = match self.link_strategy {
+            LinkStrategy::UrlEncoded => {
+                utf8_percent_encode(&rel_link, PERCENTENCODE_CHARS).to_string()
+            }
+            LinkStrategy::NoEncode => rel_link.to_string(), // pulldown_cmark automatically puts it into brackets
+        };
 
         if let Some(section) = reference.section {
             link.push('#');
diff --git a/src/main.rs b/src/main.rs
index 902783d..c92f7f9 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -1,7 +1,7 @@
 use eyre::{eyre, Result};
 use gumdrop::Options;
 use obsidian_export::postprocessors::softbreaks_to_hardbreaks;
-use obsidian_export::{ExportError, Exporter, FrontmatterStrategy, WalkOptions};
+use obsidian_export::{ExportError, Exporter, FrontmatterStrategy, LinkStrategy, WalkOptions};
 use std::{env, path::PathBuf};
 
 const VERSION: &str = env!("CARGO_PKG_VERSION");
@@ -32,6 +32,15 @@ struct Opts {
     )]
     frontmatter_strategy: FrontmatterStrategy,
 
+    #[options(
+        help = "Link strategy (one of: encoded, none)",
+        no_short,
+        long = "link",
+        parse(try_from_str = "link_strategy_from_str"),
+        default = "encoded"
+    )]
+    link_strategy: LinkStrategy,
+
     #[options(
         no_short,
         help = "Read ignore patterns from files with this name",
@@ -65,6 +74,14 @@ fn frontmatter_strategy_from_str(input: &str) -> Result<FrontmatterStrategy> {
     }
 }
 
+fn link_strategy_from_str(input: &str) -> Result<LinkStrategy> {
+    match input {
+        "encoded" => Ok(LinkStrategy::UrlEncoded),
+        "none" => Ok(LinkStrategy::NoEncode),
+        _ => Err(eyre!("must be one of: encoded, none")),
+    }
+}
+
 fn main() {
     // Due to the use of free arguments in Opts, we must bypass Gumdrop to determine whether the
     // version flag was specified. Without this, "missing required free argument" would get printed
@@ -87,6 +104,7 @@ fn main() {
 
     let mut exporter = Exporter::new(root, destination);
     exporter.frontmatter_strategy(args.frontmatter_strategy);
+    exporter.link_strategy(args.link_strategy);
     exporter.process_embeds_recursively(!args.no_recursive_embeds);
     exporter.walk_options(walk_options);