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index 0000000..46c6fd9
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diff --git a/doku/pictures/marketingstrategie-1.svg b/doku/pictures/marketingstrategie-1.svg
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font-size: 17px; font-family: Helvetica; color: rgb(0, 0, 0); line-height: 1.2; vertical-align: top; width: 147px; white-space: nowrap; word-wrap: normal;"><div xmlns="http://www.w3.org/1999/xhtml" style="display:inline-block;text-align:inherit;text-decoration:inherit;"><span>Nutzen &amp; Mehrwert<br /></span>Innovation<br />Ausstattung<br />Markierung<br />Differenzierung<br />Service<br /></div></div></foreignObject><text x="73" y="68" fill="#000000" text-anchor="middle" font-size="17px" font-family="Helvetica">[Not supported by viewer]</text></switch></g><g transform="translate(324.5,19.5)"><switch><foreignObject style="overflow:visible;" pointer-events="all" width="100" height="98" requiredFeatures="http://www.w3.org/TR/SVG11/feature#Extensibility"><div xmlns="http://www.w3.org/1999/xhtml" style="display: inline-block; font-size: 17px; font-family: Helvetica; color: rgb(0, 0, 0); line-height: 1.2; vertical-align: top; width: 101px; white-space: nowrap; word-wrap: normal; text-align: right;"><div xmlns="http://www.w3.org/1999/xhtml" style="display:inline-block;text-align:inherit;text-decoration:inherit;"><div style="text-align: right"><span>Kalkulation</span></div><div style="text-align: right"><span>Nettopreis</span></div><div style="text-align: right"><span>Kondition</span></div><div style="text-align: right"><span>Rabatte</span></div><div style="text-align: right"><span>Preisgrenzen</span></div></div></div></foreignObject><text x="50" y="58" fill="#000000" text-anchor="middle" font-size="17px" font-family="Helvetica">[Not supported by viewer]</text></switch></g><g transform="translate(353.5,249.5)"><switch><foreignObject style="overflow:visible;" pointer-events="all" width="71" height="78" requiredFeatures="http://www.w3.org/TR/SVG11/feature#Extensibility"><div xmlns="http://www.w3.org/1999/xhtml" style="display: inline-block; font-size: 17px; font-family: Helvetica; color: rgb(0, 0, 0); line-height: 1.2; vertical-align: top; width: 72px; white-space: nowrap; word-wrap: normal; text-align: right;"><div xmlns="http://www.w3.org/1999/xhtml" style="display:inline-block;text-align:inherit;text-decoration:inherit;"><div style="text-align: right"><span>Organe</span></div><div style="text-align: right"><span>Wege</span></div><div style="text-align: right"><span>Prozesse</span></div><div style="text-align: right"><span>Logistik</span></div></div></div></foreignObject><text x="36" y="48" fill="#000000" text-anchor="middle" font-size="17px" font-family="Helvetica">[Not supported by viewer]</text></switch></g><g transform="translate(14.5,249.5)"><switch><foreignObject style="overflow:visible;" pointer-events="all" width="139" height="118" requiredFeatures="http://www.w3.org/TR/SVG11/feature#Extensibility"><div xmlns="http://www.w3.org/1999/xhtml" style="display: inline-block; font-size: 17px; font-family: Helvetica; color: rgb(0, 0, 0); line-height: 1.2; vertical-align: top; width: 140px; white-space: nowrap; word-wrap: normal;"><div xmlns="http://www.w3.org/1999/xhtml" style="display:inline-block;text-align:inherit;text-decoration:inherit;"><span>Online<br /></span>Social Media<br />Events<br />Werbung<br />Presse &amp; PR<br />Verkaufsförderung<br /></div></div></foreignObject><text x="70" y="68" fill="#000000" text-anchor="middle" font-size="17px" font-family="Helvetica">[Not supported by viewer]</text></switch></g></svg>
\ No newline at end of file
diff --git a/doku/pictures/swot.svg b/doku/pictures/swot.svg
new file mode 100644
index 0000000..cfe543e
--- /dev/null
+++ b/doku/pictures/swot.svg
@@ -0,0 +1,2 @@
+<!DOCTYPE svg PUBLIC "-//W3C//DTD SVG 1.1//EN" "http://www.w3.org/Graphics/SVG/1.1/DTD/svg11.dtd">
+<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" version="1.1" width="322px" height="323px" viewBox="-0.5 -0.5 322 323" content="&lt;mxfile userAgent=&quot;Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_0) AppleWebKit/537.36 (KHTML, like Gecko) draw.io/8.8.0 Chrome/61.0.3163.100 Electron/2.0.2 Safari/537.36&quot; version=&quot;9.3.1&quot; editor=&quot;www.draw.io&quot; type=&quot;device&quot;&gt;&lt;diagram&gt;7Zldj6IwFIZ/DfeUAtZLZXVMNjubjJPMdYXykanUYF11f/0WaEWmOKszgJrIjfRty8d5zunpQQN6y91ThlfxLxYQalhmsDPgD8OyAACm+MmVvVRM4JRKlCWB1CphnvwlaqBUN0lA1rWBnDHKk1Vd9FmaEp/XNJxlbFsfFjJav+sKR0QT5j6muvqWBDwuVWQNKn1GkihWdwbusOxZYP89ytgmlfczLBgWR9m9xOpa8kXXMQ7Y9kiCEwN6GWO8PFvuPEJz4yqzlfOmJ3oPz52RlJ8zwSon/MF0I199/mp40ED2y8/Js3xGvld2Kd6M5HNNA463ccLJfIX9vHcrXEFoMV9S0QLidM0z9k48RlkmlJSlYtg4TChVkjBO4BAU2LnOUi79wDJl+2icWRxCxzSJUqH54gWJ6BxzsuO/xTMkPHc2Jx8j34lkou+kXcDB2sKNCVsSnu3FEDXBkUCVBwNUtreVOwBXQoyPXMGWGpYeGB0uXVEQJxJEMxSoQ/FmbyUWb9YHljAkru/fHhYIrojF1rB4s9Gz10uYYILCG+TxMUysQY88HI3H02Q6mr30EiDIJ/cQIL0CcTUgbYIQ1kTWArrueVkEwG/SYIem21a0KMOr1UvtAv4H5yB+h86gazquj8giPG/xugM6FuqTDuqaTjAYLgrrnpHqb5AOtK4ZO8Ou6SyQYztNdBryzB3Q6Td2VNXYQxVzYRJq2hJMi6MJVcXl2gmnjd0AADqVzsqYCxe4K3P58mLWChe95u+gjrlwP3BjgXL2+tUKEL3e76KQuTDL3FiI9EtEL/VfRRrVaOS59cLaUUrKgJSE+RVyUyU+piMpc7Y6gbfuAMe7AuuTXUH7ATP4sIK5DXjspoQP2uCjl/4PPh/CZ/hVPqgFPvqXgAefT+MHNu0Auosf/VvAg089fmCPfESz+sen6Dv6Xw1O/gE=&lt;/diagram&gt;&lt;/mxfile&gt;" style="background-color: rgb(255, 255, 255);"><defs/><rect x="0" y="0" width="160" height="40" fill="#d5e8d4" stroke="none" pointer-events="none"/><g opacity="0.5" transform="translate(32.5,8.5)"><switch><foreignObject style="overflow:visible;" pointer-events="all" width="94" height="22" requiredFeatures="http://www.w3.org/TR/SVG11/feature#Extensibility"><div xmlns="http://www.w3.org/1999/xhtml" style="display: inline-block; font-size: 20px; font-family: Helvetica; color: rgb(0, 0, 0); line-height: 1.2; vertical-align: top; width: 96px; white-space: nowrap; word-wrap: normal; text-align: center;"><div xmlns="http://www.w3.org/1999/xhtml" style="display:inline-block;text-align:inherit;text-decoration:inherit;">STÄRKEN</div></div></foreignObject><text x="47" y="21" fill="#000000" text-anchor="middle" font-size="20px" font-family="Helvetica">STÄRKEN</text></switch></g><rect x="160" y="0" width="160" height="40" fill="#ffe6cc" stroke="none" pointer-events="none"/><g opacity="0.5" transform="translate(173.5,8.5)"><switch><foreignObject style="overflow:visible;" pointer-events="all" width="132" height="22" requiredFeatures="http://www.w3.org/TR/SVG11/feature#Extensibility"><div xmlns="http://www.w3.org/1999/xhtml" style="display: inline-block; font-size: 20px; font-family: Helvetica; color: rgb(0, 0, 0); line-height: 1.2; vertical-align: top; width: 132px; white-space: nowrap; word-wrap: normal; text-align: center;"><div xmlns="http://www.w3.org/1999/xhtml" style="display:inline-block;text-align:inherit;text-decoration:inherit;">SCHWÄCHEN</div></div></foreignObject><text x="66" y="21" fill="#000000" text-anchor="middle" font-size="20px" font-family="Helvetica">SCHWÄCHEN</text></switch></g><rect x="0" y="160" width="160" height="40" fill="#dae8fc" stroke="none" pointer-events="none"/><g opacity="0.5" transform="translate(30.5,168.5)"><switch><foreignObject style="overflow:visible;" pointer-events="all" width="98" height="22" requiredFeatures="http://www.w3.org/TR/SVG11/feature#Extensibility"><div xmlns="http://www.w3.org/1999/xhtml" style="display: inline-block; font-size: 20px; font-family: Helvetica; color: rgb(0, 0, 0); line-height: 1.2; vertical-align: top; width: 100px; white-space: nowrap; word-wrap: normal; text-align: center;"><div xmlns="http://www.w3.org/1999/xhtml" style="display:inline-block;text-align:inherit;text-decoration:inherit;">CHANCEN</div></div></foreignObject><text x="49" y="21" fill="#000000" text-anchor="middle" font-size="20px" font-family="Helvetica">CHANCEN</text></switch></g><rect x="160" y="160" width="160" height="40" fill="#f8cecc" stroke="none" pointer-events="none"/><g opacity="0.5" transform="translate(184.5,168.5)"><switch><foreignObject style="overflow:visible;" pointer-events="all" width="110" height="22" requiredFeatures="http://www.w3.org/TR/SVG11/feature#Extensibility"><div xmlns="http://www.w3.org/1999/xhtml" style="display: inline-block; font-size: 20px; font-family: Helvetica; color: rgb(0, 0, 0); line-height: 1.2; vertical-align: top; width: 112px; white-space: nowrap; word-wrap: normal; text-align: center;"><div xmlns="http://www.w3.org/1999/xhtml" style="display:inline-block;text-align:inherit;text-decoration:inherit;">GEFAHREN</div></div></foreignObject><text x="55" y="21" fill="#000000" text-anchor="middle" font-size="20px" font-family="Helvetica">GEFAHREN</text></switch></g><rect x="1" y="2" width="160" height="160" fill-opacity="0.6" fill="#d5e8d4" stroke="#82b366" stroke-opacity="0.6" pointer-events="none"/><rect x="1" y="162" width="160" height="160" fill-opacity="0.6" fill="#dae8fc" stroke="#6c8ebf" stroke-opacity="0.6" pointer-events="none"/><rect x="161" y="2" width="160" height="160" fill-opacity="0.6" fill="#ffe6cc" stroke="#d79b00" stroke-opacity="0.6" pointer-events="none"/><rect x="161" y="162" width="160" height="160" fill-opacity="0.6" fill="#f8cecc" stroke="#b85450" stroke-opacity="0.6" pointer-events="none"/><rect x="1" y="2" width="160" height="40" fill-opacity="0" fill="#d5e8d4" stroke="#82b366" stroke-opacity="0" pointer-events="none"/><g transform="translate(33.5,10.5)"><switch><foreignObject style="overflow:visible;" pointer-events="all" width="94" height="22" requiredFeatures="http://www.w3.org/TR/SVG11/feature#Extensibility"><div xmlns="http://www.w3.org/1999/xhtml" style="display: inline-block; font-size: 20px; font-family: Helvetica; color: rgb(255, 255, 255); line-height: 1.2; vertical-align: top; width: 96px; white-space: nowrap; word-wrap: normal; text-align: center;"><div xmlns="http://www.w3.org/1999/xhtml" style="display:inline-block;text-align:inherit;text-decoration:inherit;">STÄRKEN</div></div></foreignObject><text x="47" y="21" fill="#FFFFFF" text-anchor="middle" font-size="20px" font-family="Helvetica">STÄRKEN</text></switch></g><rect x="161" y="2" width="160" height="40" fill-opacity="0" fill="#ffe6cc" stroke="#d79b00" stroke-opacity="0" pointer-events="none"/><g transform="translate(174.5,10.5)"><switch><foreignObject style="overflow:visible;" pointer-events="all" width="132" height="22" requiredFeatures="http://www.w3.org/TR/SVG11/feature#Extensibility"><div xmlns="http://www.w3.org/1999/xhtml" style="display: inline-block; font-size: 20px; font-family: Helvetica; color: rgb(255, 255, 255); line-height: 1.2; vertical-align: top; width: 132px; white-space: nowrap; word-wrap: normal; text-align: center;"><div xmlns="http://www.w3.org/1999/xhtml" style="display:inline-block;text-align:inherit;text-decoration:inherit;">SCHWÄCHEN</div></div></foreignObject><text x="66" y="21" fill="#FFFFFF" text-anchor="middle" font-size="20px" font-family="Helvetica">SCHWÄCHEN</text></switch></g><rect x="1" y="162" width="160" height="40" fill-opacity="0" fill="#dae8fc" stroke="#6c8ebf" stroke-opacity="0" pointer-events="none"/><g transform="translate(31.5,170.5)"><switch><foreignObject style="overflow:visible;" pointer-events="all" width="98" height="22" requiredFeatures="http://www.w3.org/TR/SVG11/feature#Extensibility"><div xmlns="http://www.w3.org/1999/xhtml" style="display: inline-block; font-size: 20px; font-family: Helvetica; color: rgb(255, 255, 255); line-height: 1.2; vertical-align: top; width: 100px; white-space: nowrap; word-wrap: normal; text-align: center;"><div xmlns="http://www.w3.org/1999/xhtml" style="display:inline-block;text-align:inherit;text-decoration:inherit;">CHANCEN</div></div></foreignObject><text x="49" y="21" fill="#FFFFFF" text-anchor="middle" font-size="20px" font-family="Helvetica">CHANCEN</text></switch></g><rect x="161" y="162" width="160" height="40" fill-opacity="0" fill="#f8cecc" stroke="#b85450" stroke-opacity="0" pointer-events="none"/><g transform="translate(185.5,170.5)"><switch><foreignObject style="overflow:visible;" pointer-events="all" width="110" height="22" requiredFeatures="http://www.w3.org/TR/SVG11/feature#Extensibility"><div xmlns="http://www.w3.org/1999/xhtml" style="display: inline-block; font-size: 20px; font-family: Helvetica; color: rgb(255, 255, 255); line-height: 1.2; vertical-align: top; width: 112px; white-space: nowrap; word-wrap: normal; text-align: center;"><div xmlns="http://www.w3.org/1999/xhtml" style="display:inline-block;text-align:inherit;text-decoration:inherit;">GEFAHREN</div></div></foreignObject><text x="55" y="21" fill="#FFFFFF" text-anchor="middle" font-size="20px" font-family="Helvetica">GEFAHREN</text></switch></g><g transform="translate(12.5,48.5)"><switch><foreignObject style="overflow:visible;" pointer-events="all" width="22" height="12" requiredFeatures="http://www.w3.org/TR/SVG11/feature#Extensibility"><div xmlns="http://www.w3.org/1999/xhtml" style="display: inline-block; font-size: 12px; font-family: Helvetica; color: rgb(0, 0, 0); line-height: 1.2; vertical-align: top; width: 23px; white-space: nowrap; word-wrap: normal;"><div xmlns="http://www.w3.org/1999/xhtml" style="display:inline-block;text-align:inherit;text-decoration:inherit;">Text</div></div></foreignObject><text x="11" y="12" fill="#000000" text-anchor="middle" font-size="12px" font-family="Helvetica">Text</text></switch></g><g transform="translate(171.5,48.5)"><switch><foreignObject style="overflow:visible;" pointer-events="all" width="22" height="12" requiredFeatures="http://www.w3.org/TR/SVG11/feature#Extensibility"><div xmlns="http://www.w3.org/1999/xhtml" style="display: inline-block; font-size: 12px; font-family: Helvetica; color: rgb(0, 0, 0); line-height: 1.2; vertical-align: top; width: 23px; white-space: nowrap; word-wrap: normal;"><div xmlns="http://www.w3.org/1999/xhtml" style="display:inline-block;text-align:inherit;text-decoration:inherit;">Text</div></div></foreignObject><text x="11" y="12" fill="#000000" text-anchor="middle" font-size="12px" font-family="Helvetica">Text</text></switch></g><g transform="translate(12.5,208.5)"><switch><foreignObject style="overflow:visible;" pointer-events="all" width="22" height="12" requiredFeatures="http://www.w3.org/TR/SVG11/feature#Extensibility"><div xmlns="http://www.w3.org/1999/xhtml" style="display: inline-block; font-size: 12px; font-family: Helvetica; color: rgb(0, 0, 0); line-height: 1.2; vertical-align: top; width: 23px; white-space: nowrap; word-wrap: normal;"><div xmlns="http://www.w3.org/1999/xhtml" style="display:inline-block;text-align:inherit;text-decoration:inherit;">Text</div></div></foreignObject><text x="11" y="12" fill="#000000" text-anchor="middle" font-size="12px" font-family="Helvetica">Text</text></switch></g><g transform="translate(172.5,208.5)"><switch><foreignObject style="overflow:visible;" pointer-events="all" width="22" height="12" requiredFeatures="http://www.w3.org/TR/SVG11/feature#Extensibility"><div xmlns="http://www.w3.org/1999/xhtml" style="display: inline-block; font-size: 12px; font-family: Helvetica; color: rgb(0, 0, 0); line-height: 1.2; vertical-align: top; width: 23px; white-space: nowrap; word-wrap: normal;"><div xmlns="http://www.w3.org/1999/xhtml" style="display:inline-block;text-align:inherit;text-decoration:inherit;">Text</div></div></foreignObject><text x="11" y="12" fill="#000000" text-anchor="middle" font-size="12px" font-family="Helvetica">Text</text></switch></g></svg>
\ No newline at end of file
diff --git a/doku/style.tex b/doku/style.tex
index 475ee6d..cc45923 100644
--- a/doku/style.tex
+++ b/doku/style.tex
@@ -4,12 +4,12 @@
 %Support for German
 \usepackage[utf8]{inputenc}
 \usepackage[ngerman]{babel}
-\DeclareUnicodeCharacter{00F6}{ö}
-\DeclareUnicodeCharacter{00D6}{Ö}
-\DeclareUnicodeCharacter{00E4}{ä}
-\DeclareUnicodeCharacter{00C4}{Ä}
-\DeclareUnicodeCharacter{00FC}{ü}
-\DeclareUnicodeCharacter{00DC}{Ü}
+% \DeclareUnicodeCharacter{00F6}{ö}
+% \DeclareUnicodeCharacter{00D6}{Ö}
+% \DeclareUnicodeCharacter{00E4}{ä}
+% \DeclareUnicodeCharacter{00C4}{Ä}
+% \DeclareUnicodeCharacter{00FC}{ü}
+% \DeclareUnicodeCharacter{00DC}{Ü}
 
 \usepackage{graphicx}
 \usepackage[table,xcdraw]{xcolor}