diff --git a/README.md b/README.md
index 1123f29..d82cb9f 100644
--- a/README.md
+++ b/README.md
@@ -1,3 +1,5 @@
 # marketing_AI
 ## a Casestudy for a Product
 To be done in November 2018 by Andreas and Ivan.
+Selection fallen on a Beer from our local Pub.
+Penny Ale from Penny Farthing, Aarau.
diff --git a/doku/pictures/Ansoff.draw b/doku/pictures/Ansoff.draw
new file mode 100644
index 0000000..6230aa0
--- /dev/null
+++ b/doku/pictures/Ansoff.draw
@@ -0,0 +1 @@
+<mxfile userAgent="Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_0) AppleWebKit/537.36 (KHTML, like Gecko) draw.io/8.8.0 Chrome/61.0.3163.100 Electron/2.0.2 Safari/537.36" version="8.8.0" editor="www.draw.io" type="device"><diagram id="ce8856a5-79b5-6eff-c904-aabf50927c51" name="Page-1">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</diagram></mxfile>
\ No newline at end of file
diff --git a/doku/pictures/Ansoff.png b/doku/pictures/Ansoff.png
new file mode 100644
index 0000000..6e8082d
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diff --git a/doku/pictures/marketingstrategie-1.draw b/doku/pictures/marketingstrategie-1.draw
new file mode 100644
index 0000000..9a31da8
--- /dev/null
+++ b/doku/pictures/marketingstrategie-1.draw
@@ -0,0 +1 @@
+<mxfile userAgent="Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_0) AppleWebKit/537.36 (KHTML, like Gecko) draw.io/8.8.0 Chrome/61.0.3163.100 Electron/2.0.2 Safari/537.36" version="8.8.0" editor="www.draw.io" type="device"><diagram id="e7a9fbd4-7338-36ff-8eaf-e2ecd88e541e" name="Page-1">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</diagram></mxfile>
\ No newline at end of file
diff --git a/doku/pictures/marketingstrategie-1.png b/doku/pictures/marketingstrategie-1.png
new file mode 100644
index 0000000..802ad4f
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diff --git a/doku/pictures/swot.draw b/doku/pictures/swot.draw
new file mode 100644
index 0000000..c47f4aa
--- /dev/null
+++ b/doku/pictures/swot.draw
@@ -0,0 +1 @@
+<mxfile userAgent="Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_0) AppleWebKit/537.36 (KHTML, like Gecko) draw.io/8.6.5 Chrome/59.0.3071.115 Electron/1.8.6 Safari/537.36" version="8.6.4" editor="www.draw.io" type="device"><diagram id="40e6a059-e675-f92a-0bd0-6cdd4dfac6b7" name="Page-1">7Zldj6IwFIZ/DffQAtZLZXVMNjubjJPMdS3lI1Opwbrq/votUESmOKszgJrIjfRtC/Q8PR+NBvSWu6cUr6Jf3KfMAKa/M+APAwDLskz5kyn7QkE2KIQwjX01qBLm8V+qRDUv3MQ+XdcGCs6ZiFd1kfAkoUTUNJymfFsfFnBWf+sKh1QT5gQzXX2LfRGpVYBBpc9oHEblmy13WPQsMHkPU75J1PsMAIP8KrqXuHyWWug6wj7fHklwYkAv5VwUd8udR1lm29Jsxbzpid7Dd6c0EWdNUDP+YLZRa5+/Gh40kP3yc/KsPlLsS8PkS6PZZNOA420UCzpfYZL1buVWkFoklky2LHm7Fil/px5nPJVKwhM5bBzEjJWStI7vUOTbmc4ToTYCMFX7aJyZX1LHLA4TqRG5Qio7x4LuxG/5DbHINpuTjVFroqnsO2kY62BuuY0pX1KR7uWQcoKjiO5LQ6Giva32g+UqitHRXrCVhtUWDA+PrjDIG0XiBBWgU/FmbwUXb9YHlyCgLiG3xwVa1+QCNS7ebPTs9eIomKLgBoF8dBQw6BOIrQF5mkxHs5deXAQReg8u0isRPXK1CUJaE4EFdN3zEon01+/R4Iem25a7lIYv41dZCfwPzkH8Dh09frVMxyWILoLzotcd0AGoTzp6MGuZjj8YLnLrnpHsb5AOBNf0HadrOgvk2E4TnYY8cwd0+vUdV6PT1TnmwhzUVBFM86uJVIXl2vmmjWJgoEPp7BhzYXi7MpYvh7I2sCANSwenmAuLgRtzk7ODVyunGFMD0sUp5sIUc2Me0i8RPdm/yhyq0cgS64UHRyWVBmQ0yJ6QmSommI2ULPjqBN76BjguCcAnJUH7DjP4EMDcBjx2U7a32uCjp/sHnw/uM/wqH9QCHz3zP/h86j+wqQDozn/0EuDBp+4/sEc+sln95ZP3Hf2vBif/AA==</diagram></mxfile>
\ No newline at end of file
diff --git a/doku/pictures/swot.png b/doku/pictures/swot.png
new file mode 100644
index 0000000..9a2f93a
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diff --git a/evaluation.org b/evaluation.org
index f1a8fb5..78babd0 100644
--- a/evaluation.org
+++ b/evaluation.org
@@ -5,6 +5,7 @@
 *** e-scooter
 ** Getränke
 *** Bier
+auswahl von Penny Ale
 *** Gin
 ** Multimedia
 *** Kopfhörer