2018-10-30 22:02:04 +01:00
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\section{SWOT-Analyse}
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\includegraphics[scale=0.55]{pictures/swot.pdf}
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\subsection{Marktwahlstrategien}
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\includegraphics[scale=0.55]{pictures/Ansoff.pdf}\\
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\includegraphics[scale=0.55]{pictures/marketingstrategie-1.pdf}
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\section{Marketing-Ziele}
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\subsection{Voröknomische Ziele}
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\subsection{Ökonomische Ziele}
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\section{Segmentierung}
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\subsection{Segmente}
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\subsection{Zielgruppenanalyse}
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\subsection{Zielmarkt}
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\section{Marktbearbeitungsstrategie}
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\subsection{Vertriebswege}
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\subsection{Vertriebsformen}
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2018-10-30 21:29:37 +01:00
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text
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2018-10-30 22:02:04 +01:00
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\subsection{Externe Beeinflusser}
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2018-10-30 21:29:37 +01:00
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text
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2018-10-30 22:02:04 +01:00
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\subsection{Marketingbudget}
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text
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\subsection{Wettbewerbsstrategie}
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text
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\section{Leistungskatalog}
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text
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\subsection{Kernprodukt}
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text
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\subsection{Formale Produkteigenschaften}
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\subsection{Erweiterte Produkteigenschaften}
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\section{Preisstrategie}
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\subsection{Finanzierungsmodell}
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\subsection{Konditionen \& Rabattpolitik}
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\section{Allgemeine Ausgaben}
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\section{Massnahmenplan}
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\subsection{Budget}
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\subsection{Controlling}
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2018-10-23 07:57:31 +02:00
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2018-10-13 10:47:12 +02:00
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Neuer Test \gls{API}
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%%% Local Variables:
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%%% mode: latex
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%%% TeX-master: "Marketing_Ivan_Hoerler_Andreas_Zweili"
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%%% End:
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