diff --git a/Dockerfile_amd64 b/Dockerfile_amd64
index e52ec42..121adde 100644
--- a/Dockerfile_amd64
+++ b/Dockerfile_amd64
@@ -37,10 +37,10 @@ ENV ServerIP 0.0.0.0
 ENV FTL_CMD no-daemon
 ENV DNSMASQ_USER root
 
-ENV VERSION release-v5.0
+ENV VERSION v5.0
 ENV PATH /opt/pihole:${PATH}
 
-LABEL image="pihole/pihole:release-v5.0_amd64"
+LABEL image="pihole/pihole:v5.0_amd64"
 LABEL maintainer="adam@diginc.us"
 LABEL url="https://www.github.com/pi-hole/docker-pi-hole"
 
diff --git a/Dockerfile_arm64 b/Dockerfile_arm64
index ae38406..c3f6ad4 100644
--- a/Dockerfile_arm64
+++ b/Dockerfile_arm64
@@ -37,10 +37,10 @@ ENV ServerIP 0.0.0.0
 ENV FTL_CMD no-daemon
 ENV DNSMASQ_USER root
 
-ENV VERSION release-v5.0
+ENV VERSION v5.0
 ENV PATH /opt/pihole:${PATH}
 
-LABEL image="pihole/pihole:release-v5.0_arm64"
+LABEL image="pihole/pihole:v5.0_arm64"
 LABEL maintainer="adam@diginc.us"
 LABEL url="https://www.github.com/pi-hole/docker-pi-hole"
 
diff --git a/Dockerfile_armel b/Dockerfile_armel
index b66b454..dc35b3a 100644
--- a/Dockerfile_armel
+++ b/Dockerfile_armel
@@ -37,10 +37,10 @@ ENV ServerIP 0.0.0.0
 ENV FTL_CMD no-daemon
 ENV DNSMASQ_USER root
 
-ENV VERSION release-v5.0
+ENV VERSION v5.0
 ENV PATH /opt/pihole:${PATH}
 
-LABEL image="pihole/pihole:release-v5.0_armel"
+LABEL image="pihole/pihole:v5.0_armel"
 LABEL maintainer="adam@diginc.us"
 LABEL url="https://www.github.com/pi-hole/docker-pi-hole"
 
diff --git a/Dockerfile_armhf b/Dockerfile_armhf
index c1895a8..1862462 100644
--- a/Dockerfile_armhf
+++ b/Dockerfile_armhf
@@ -37,10 +37,10 @@ ENV ServerIP 0.0.0.0
 ENV FTL_CMD no-daemon
 ENV DNSMASQ_USER root
 
-ENV VERSION release-v5.0
+ENV VERSION v5.0
 ENV PATH /opt/pihole:${PATH}
 
-LABEL image="pihole/pihole:release-v5.0_armhf"
+LABEL image="pihole/pihole:v5.0_armhf"
 LABEL maintainer="adam@diginc.us"
 LABEL url="https://www.github.com/pi-hole/docker-pi-hole"
 
diff --git a/VERSION b/VERSION
index 35b03c1..5e0a0f1 100644
--- a/VERSION
+++ b/VERSION
@@ -1 +1 @@
-release/v5.0
+v5.0